A Modern Take on Indian Cuisine : Crafting the Chapter Brand Launch Experience
PROJECT SCOPE
When Chapter Lagos set out to introduce a modern take on Indian cuisine to the Lagos dining scene, they entrusted Lavender Haus Creative Studio to shape the brand’s entire aura. Through a full-spectrum scope encompassing brand strategy, visual identity, digital and social storytelling, and experiential event production, we transformed Chapter Lagos into one of the city’s most anticipated culinary debuts.
OUR ROLE
SOCIAL MEDIA BRAND GUIDE
WEBSITE DESIGN ( SQUARESPACE )
SOCIAL MEDIA DESIGN & MANAGEMENT
DIGITAL MARKETING
BRAND STRATEGY
BRAND LAUNCH AND ACTIVATION EVENTS
TALENT BOOKING
The project aimed to transform Chapter Lagos from concept to cultural moment, developing a distinctive identity, compelling digital presence, and immersive launch experience that would introduce the brand as Lagos’s modern interpretation of Indian dining.
PROJECT GOAL
STRATEGIC APPROACH
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Developed a refined identity for Chapter Lagos that balances modern sophistication with the vibrancy expected in a premier dining destination.
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Crafted a content strategy and digital presence tailored to the Lagos dining scene, positioning Chapter Lagos as both elevated and accessible.
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Produced an intimate launch dining experience hosted by the acclaimed actor-singer Shaffy Bello, creating the perfect cultural-social momentum to introduce the brand.
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Managed all aspects of talent booking and guest-list curation to ensure the debut resonated with the right audience.
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Item description
To position Chapter Lagos as Lagos’s standout destination for modern Indian cuisine, we developed an end-to-end strategy that fused cultural relevance with sophisticated design execution.
KEY ACHIEVEMENTS
In just three months, Chapter Lagos went from a concept to a fully realised brand — culminating in a launch that generated over 4 million impressions within two weeks. Lavender Haus Creative Studio The debut dining experience set the tone: creative, exclusive, and deeply resonant with Lagos’s style-forward food clientele.
FUTURE OUTLOOK
Chapter Lagos today stands as a testament to what intentional branding, strategic storytelling, and experiential marketing can do. It’s more than a restaurant: it’s a destination, a mood, a lifestyle. We invite you to experience the culmination of creativity meeting culinary mastery and to imagine what such collaboration might unlock for your brand next.